Why Americans are turning to products Like probiotics for wellness
14th Jul 2025
More Americans are investing in their health than ever before, and the shift is no accident. COVID-19 significantly prompted a more proactive approach to self-care and long-term wellness, with many now seeking out natural, sustainable, and preventative ways to stay well.
Probiotics have long been a buzzword in the wellness space, often associated with gut health. But as research continues to reveal the gut’s influence on everything from immunity to metabolism and mood, probiotics have evolved from a passing trend into a go-to for those looking to support their health from the inside out.
What are probiotics and how do they support gut health?
Your gut microbiome is a complex ecosystem made up of trillions of microorganisms, mainly bacteria, that live in your digestive tract. These microbes play a vital role in keeping your body functioning at its best. They help break down food, produce essential nutrients, protect against harmful pathogens, and communicate with both your immune system and brain to help ensure everything runs as it should.
Occasionally, this balance can be disrupted, which can have a knock-on effect throughout the body. Eating a balanced, nutrient-rich diet can help support your gut and maintain that balance, but sometimes, food alone isn’t enough.
Probiotics help restore the “good” or “friendly” bacteria, bringing balance back to the microbiome, which brings numerous benefits to not just the gut, but the entire body and mind.
What are the health benefits of probiotics?
Probiotic supplementation goes far beyond digestive comfort. A balanced gut microbiome has been linked to a wide range of health benefits, including:
Heart health
Certain strains of probiotics may help lower LDL (bad) cholesterol and improve blood pressure, both of which contribute to better cardiovascular function. A healthy gut may also help reduce inflammation - another risk factor for heart disease.
Blood sugar balance
There is growing evidence that probiotics can improve insulin sensitivity and help manage blood sugar levels, reducing the risk of type 2 diabetes. This is especially relevant for those with metabolic syndrome or prediabetes looking for supportive, natural options.
Brain and mood Support
The gut-brain axis (the connection between gut and brain) is a key area of research right now. A healthy microbiome is known to influence mood, cognitive function, and even stress response. Probiotics may help improve mental clarity and emotional balance by supporting this powerful communication network between the gut and brain.
And that’s not all. Read our article to find out more about the benefits of taking probiotic supplements.
How to start taking probiotics
If you’re looking for a simple, natural way to support your overall health, probiotics are a great place to begin. But it’s worth knowing that not all supplements are made the same. Quality really matters, so it’s important to choose a formula that’s backed by research, made with care, and designed to deliver live bacteria to where your body needs it most.